Privacy Policy

Privacy Policy

Thank you for visiting  42nd Street Moon values its relationship with guests, members and clients, and is committed to responsible information handling practices. 

This privacy policy only applies to information collected from you by 42nd Street Moon (hereinto reffered to as "Moon") when you visit websites where this privacy policy is posted, register for information or content Moon makes available ("Data") at our website, through your download and use of any mobile application, widget, shortcut or user interface (collectively, "Applications") that Moon may make publicly available, and through your electronic communications with Moon. This privacy policy does not apply to any information collected by Moon through any other means. 

Although Moon makes available Applications, and a number of websites with unique Data, services and offerings, each Moon website and Application shares the following  privacy philosophies and principles. 

  • Providing you with notice of Moon's information practices 
  • Giving you choices about how Moon will use information collected from you 
  • Providing you with the opportunity to update or correct your personally identifiable information 
  • Using information security safeguards 
  • Limiting the sharing of your information with other parties 
  • Committing to complying with applicable privacy requirements 
  • Providing you with means to contact Moon about privacy-related issues 

The following privacy policy describes how Moon collects, uses, and protects information collected from you during your visit to, and from your download and use of an Application. To assist you with reading this privacy policy, Moon has provided answers to questions you may find most important. 


You may provide Moon with two types of information during your visit to Moon’s website or your use of an Application. 

  • Anonymous information Moon collects 
  • Personal information that you voluntarily share with Moon

Anonymous or Non-Personally Identifiable Information. 

Moon automatically collects information from you when you visit Moon’s website, such as the search engine you used to access the Moon website, the previous websites you visited, the websites or advertisements you view or select, the type of Internet browser you use, the computer operating system you use, and your computer's IP address. Moon may also collect information concerning your movie preferences, such as the movies for which you purchase tickets and the theatres in which you view those movies. 

The Application may collect certain information automatically, such as the type of mobile device you use, your mobile device’s unique device ID, the IP address of your mobile device, the operating system for your mobile device, the type of mobile Internet browsers you use, and information about the way you use the Application.

Moon may collect the mobile phone number you use to send Moon a text message, and the content of the message.  When you send a text message to Moon, the incoming phone number, the wireless telecommunications service provider associated with the number and the date and time of the message will be logged by Moon.

Moon may also assign a unique identifying number, code, or both, to the computer or device that you use to visit or access an Moon website or Application, and Moon may collect demographic information, behavioral information, device type, carrier provider, unique device ID, UUID/UDID, carrier user ID, and traffic data with respect to the unique computer or device, during a particular web browsing session and over time.  This information does not by itself identify you to Moon, but it may be unique or consist of information that you may consider to be personal.

Moon may also retain third parties to place and manage advertisements on Moon websites and Applications. These third party advertisers may use cookies and other technology to automatically collect information about your visits to Moon websites, use of Applications and visits to other websites in order to provide advertisements about goods and services that may be of interest to you.  This information is not personally associated with you, and Moon's third party advertisers share this information with Moon.  

Personally Identifiable Information.

Personally identifiable information is information that identifies you, such as your name, postal address, wired and mobile telephone number, gender, birth date, e-mail address, payment method, show preferences, favorite actors/actresses, and other information once it is associated with your personally identifiable information. We may ask you to provide personally identifiable information when you create an online account, download and register an Application, purchase products or services, join a loyalty program, subscribe to Moon SMS text message communications, participate in a sweepstakes, promotion or survey, contact Moon with a question or concern, or participate in other activities when you visit an Moon website or use an Application.  If you choose to use the Facebook Connect feature or similar features in connection with your account or Application, you are asking the social network provider to share your profile information with Moon.  Moon will collect, store and use all information it receives from the social network provider about you in connection with this privacy policy.  Moreover, if you are a member of another social network or service, and you authorize Moon to associate your account or Application with that network or service, Moon will gather information about your online behavior at the Moon websites or through your use of the Applications, will associate that information with personally identifiable information Moon already has about you and use it on-line or offline, in accordance with this privacy policy.  Moon may also collect publicly available information about you from other sources, such as information from newspapers, blogs, and commercial websites or third party data aggregators and supplement your personally identifiable information maintained by Moon. Moon also collects personally identifiable information that you may disclose on the Moon website or through use of the Applications, such as ratings or review pages, blogs, and message boards. 


Moon uses personally identifiable information for the purpose for which you provided it, such as to fulfill your request for products, services or Data, to process and administer your contest or sweepstakes entry, to activate and maintain your online or Application account, and to allow you to participate in  public areas of the Moon websites. Moon also uses personally identifiable information to notify you of changes to Moon’s websites, to provide you with entertainment news, e-mail offers, SMS text message offers and theatre ticket savings, to let you know about other products and services that may be of interest to you, and to tailor Moons online or in-store offerings to your preferences. 

Moon uses anonymous information collected by its third party advertisers to serve you with advertisements about goods and services that may be of interest to you.  Moon combines anonymous usage information collected from your visit to an Moon website or use of an Application with that of other users to determine which features and areas of the website or Application are most popular. By collecting and analyzing this information, Moon can improve the Moon websites and Applications. This aggregated information does not contain information personally associated with you. 

Moon may also update and supplement personally identifiable information collected from you with other information that Moon obtains from third parties or from Moon's subsidiaries and affiliates. If Moon associates information obtained from affiliates and subsidiaries or other third parties with personally identifiable information collected under this policy, Moon will treat the acquired information like information Moon has collected itself. 


Sharing among Bay Area Art Organizations. 

Moon may share your personally identifiable information with other Bay Area Art Organizations to provide you with entertainment news and to let you know about other products and services that may be of interest to you, and other business purposes. Moon will only share names and mail addresses.  Moon does not share e-mail, phone numbers, or demographic information with these organizations. You may, at any time, opt out of receiving these offers by sending an e-mail to with your removal request, and Moon will remove your personally identifiable information from its shared database. 

Sharing with Third Parties. 

Moon shares aggregated information with its third party service providers to assist Moon with collecting demographic information and improving the Moon websites and Applications. Moon shares aggregated information with potential advertisers, contractors, investors and other third parties in connection with the sale of advertising to be delivered on Moon websites and Applications and the marketing of Moon’s products and services. 

Moon also uses third parties to assist it in providing services, fulfilling orders, Data and information requests, to improve your experience with the Applications and on Moon’s websites and for other business purposes. Moon will share your personally identifiable information with these third parties for these purposes; however, these third parties will not contact you directly. 

Moreover, if you are a member of a social network service, such as Facebook, Google+, or similar website where you have authorized them to share your information with Moon (e.g., use of Facebook Connect) or to gather information about your online behavior on Moon’s website or use of an Application (for instance, to notify your friends that you have reviewed a show or bought tickets), including participation in any behavioral reporting program that the social network may operate on or off of the social network website, those third parties may gather information about your online behavior on Moon's website or use of an Application, and Moon may share information regarding your activities on an Moon website or use of an Application with those third parties as authorized by you, and they may associate that information with personally identifiable information they already have about you (such as your Facebook Profile) and use it to improve the social network site or services, or for other purposes. 

When Moon uses agents, contractors or other third parties to perform services on its behalf, Moon will require that they protect your personally identifiable information in accordance with this privacy policy. In contrast, you must be comfortable with the privacy policies of any social network site or other website that you authorize to gather information from Moon, as the privacy policies of those websites will govern the use of your personally identifiable information once it has been transmitted by Moon. 

Disclosure Required by Law. 

From time to time, Moon may be required to share your personally identifiable information with law enforcement or other governmental agencies in response to a court order, subpoena, government investigation, or as otherwise required by law. Moon also reserves the right to report to law enforcement agencies any activities that Moon, in good faith, believes to be unlawful. Moon also may share certain personally identifiable information when it believes that such sharing is reasonably necessary to protect the rights, property, and safety of others and itself. 

Disclosure as a part of a Business Transaction. 

Moon may also disclose your personally identifiable information to third parties in relation to planned or potential corporate sales, mergers, reorganizations, consolidations, dissolutions, bankruptcies, or similar events. As a part of any such transaction, Moon will treat your information as an asset and transfer it to the purchaser. 

Transfer of Information. 

If you reside outside of the United States, such as in the European Union or elsewhere, please be aware that any information you provide to Moon at or through an Application will be transferred to and processed in the United States. If you do not wish for Moon to transfer your personally identifiable information into the United States, do not submit it to Moon. If you provide Moon with your personally identifiable information, Moon will treat your submission of that information as your consent to allow Moon to transfer it to the United States. Any personally identifiable information that Moon collects from you at or through an Application will be treated in accordance with this privacy policy. 


Moon uses several encryption methods, such as Secure Sockets Layer for the transmission of data, and other measures to ensure that the personally identifiable information you submit to Moon through your use of an Moon website or Application, is secure. Moon takes reasonable measures to ensure that your personally identifiable information remains secure. Moon has also adopted  physical, electronic and managerial controls to maintain the security, accuracy and proper use of information Moon collects, including limiting the number of people who have physical access to our database servers, as well as using electronic security systems and password protections that guard against unauthorized access by other visitors or third parties.  Please be aware that, although Moon endeavors to maintain the security of information in its possession, no security system is capable of preventing all security breaches.


The Moon websites and Applications are designed to use technology (e.g., cookies, web beacons, and pixel tags) to collect and store information concerning your use of the Moon websites and Applications, in order to recognize you, provide personalization, optimize performance of the Moon websites and Applications, and collect traffic data (e.g., number of visitors to the Moon website, frequency of visits or use, length of visit, and the use made, or the feature, function or advertisement selected).  If you choose to reject all cookies or similar technology, you may be unable to use much of the functionality of the Moon websites and Applications. 

The Applications may also use various technology (such as flash cookies, HTML5 software, local storage, and mini-databases) to track your web browsing activity conducted through the Application and may store such information on your mobile device.  Many mobile devices have this technology pre-loaded or incorporated in the web browser, or the technology may be included in the mobile application you download and use on your device.  Please consult your device documentation on how to manage the information gathering and storage aspects of this technology. 

Unless we associate information that we gather through use of technology with your personally identifiable information, we will NOT treat such information as personally identifiable information.


Moon may allow third parties to deliver advertisements on Moon websites, through the Application or SMS text messages. Moon websites may also contain links to websites that are owned and operated by third parties. You should be aware that when you click on these third-party advertisements or links, you may deploy technology (such as cookies or web beacons), which third parties may use to identify some of your preferences or to recognize you if you have previously been to their website or otherwise had contact with them. Certain activities on Moon websites are sponsored by third parties, such as the purchase of DVDs from, and you will be asked to submit personally identifiable information to complete your transaction. Moon does not control how these third parties use the information they collect from you, whether collected from the delivery of advertisements to you, your use of links or your purchase of products or other voluntary submissions of information. Moon has no responsibility (and disclaims any representations, warranties or responsibility) for these third-party advertisements and websites, including, without limitation, their content and privacy policies. Moon encourages you to read the privacy policies of the advertisers and websites to learn how they may collect and use information about you. 

If you voluntarily disclose personally identifiable information in a public area of an Moon website or through an Application, such as a review page, blog or message board, third parties may collect this information and use it to send you unsolicited marketing communications, messages or for other purposes. You disclose personally identifiable information in public areas of the Moon websites or through an Application at your own risk. 


Moon retains your personally identifiable information for as long as you use the Application, or maintain an online account with an Moon website, and for a reasonable time thereafter.  Moon retains anonymous information it collects under this privacy policy for up to two years from the date of collection, and thereafter may only retain such information in the aggregate.

You may obtain a copy of your personally identifiable information maintained by Moon by contacting 42nd Street Moon, Attention: Privacy Manager, 601 Van Ness Avenue, #E3-621, San Francisco, CA 94102. For your protection, you will be required to provide proof of your identity to obtain a copy of your personally identifiable information. You may correct any errors in your personally identifiable information by providing Moon with the correct information.  You may uninstall an Application from your mobile device at any time, and Moon will delete the personally identifiable information in its possession concerning your use of the Application; however, you will continue to receive e-mail, SMS text messages and other communications if you selected those services through your account at the Moon website.  Moon will delete all of your personally identifiable information (except for your transaction history) from Moon 's records upon your written request. However, you will not be able to access some areas of the Moon website, use some aspects of the Application or have the Application function properly if you choose to delete your personally identifiable information. 

California Civil Code Section 1798.83 permits guests and customers of Moon who are California residents to request certain information regarding Moon's disclosure of personally identifiable information to third parties for their direct marketing purposes. You may make such a request by contacting 42nd Street Moon, Attention: Privacy Manager, 601 Van Ness Avenue, #E3-621, San Francisco, CA 94102.


When you create an account with Moon and during certain purchase transactions, you may opt out of receiving marketing communications from Moon and its service providers. If you have an account with Moon, you may update your preferences concerning marketing communications at any time. You may also opt out of receiving communications from Moon by following the directions in Moon's e-mail or SMS text message communication with you or by mailing your request, which must include your current contact information, to: 

42nd Street Moon
Attn: Privacy Manager 
601 Van Ness Avenue, #E3-621
San Francisco, CA 94102

You may stop the delivery of Push Notification or other e-mail messages from Moon by managing your notification preferences in the account settings section of the Application or your online account with an Moon website.

Moon will implement your request within a reasonable time. Please note that your request to opt out of receiving marketing communications will only apply to future communications and transactions with Moon and its service providers. Even if you choose to opt out of receiving marketing communications from Moon, Moon will still send you transactional or administrative communications. 


Moon is committed to protecting the privacy of children.  We do not knowingly collect personal information from children under the age of 13.


Moon may change this privacy policy at any time. If Moon modifies this privacy policy to permit material changes in the way Moon collects, uses and shares your personally identifiable information, Moon may notify you of the modification by sending you an e-mail at the last e-mail address you provided to use, posting a notice through the Applications, by prominently posting notice of the modification here and on the home page for each Moon website governed by this privacy policy, or other reasonable delivery methods . Modifications will be effective 10 days following Moon's transmission of e-mail notice and the posting of notice of the modification on the Moon websites and through the Applications covered by this privacy policy. 

Any modification will affect the use and disclosure of information collected prior to the date of posting unless the modified privacy policy states otherwise. If you do not wish to allow such material changes, you must notify Moon in the manner Moon specifies prior to the effective date of the modification. If you provide Moon with this notice, Moon may choose to deactivate your online or Application account. Regardless of whether you provide Moon with notice, any modification to this privacy policy will apply to personally identifiable information you provide Moon on or after the effective date of the modification. 

Your use of an Moon website or Application means that you accept the terms of this privacy policy and that Moon has the right to use information it collects from you, whether personally identifiable information or anonymous, as stated in this privacy policy. If you do not accept the terms of this privacy policy, you must not use the Moon websites or Applications. Purchasing of a ticket over the phone or use of an Moon website or Application after a change to this privacy policy means that you accept the changes made to terms of this privacy policy. If you have any additional questions, please feel free to contact Moon any time at